ABOUT US
Who are we
Camino Ruiz Agencies is a pioneering force in the tilapia fish industry, overseeing the complete value chain from sourcing to distribution. Teaming up with Global Tilapia Husbandry Limited, we control every aspect, from fish feed to fingerlings, and from processing to sales. Our operation spans over 210 sustainably farmed cages on Lake Victoria, Kenya, ensuring the highest quality of tilapia.
Utilizing refrigerated trucks, we transport freshly caught fish from Homa Bay to our processing plant in Nairobi, ensuring end-to-end traceability and quality control.
Currently, our primary market is Nairobi and its environs, where the demand for fish reaches 500 million kilograms annually. As the premier supplier of freshly farmed fish nationwide, our products are available through our 25 Global Tilapia outlets and over 180 supermarket chains, including Naivas Supermarkets, Carrefour, Chandarana, and Quickmart.
We also provide affordable and good-quality Tilapia as a source of protein to improve nutrition in low-income areas by supplying fish to “Mama Samaki” or Fish Mamas, who distribute the fish within Nairobi’s populous low-income areas where
What we offer
Tilapia Fish: The primary commodity produced by Camino Ruiz is tilapia, sourced from its own fish farms on Lake Victoria.
The company focuses on sustainable farming practices to ensure
high-quality fish production.
Product Line
1. Fresh Raw Whole Tilapia:
o Sold in retail outlets and supermarkets, customers can request on-demand frying
or filleting.
2. Ready-to-Eat (RTE) Frozen Fried Tilapia:
o A unique product in the Kenyan market, these pre-cooked fish products are
aimed at convenience-seeking consumers.
3. Tilapia Fillets:
o Processed fillets that are sold fresh or frozen, catering to both individual and
bulk buyers.
4. Value-Added Products:
o Includes fish fingers, fish nuggets, and fish sausages. These products are
marketed under the Global Tilapia brand and are available in various retail
formats.
Our Mission, Vision, and Core Values
Our mission
To provide the highest quality, responsibly and sustainably farmed tilapia fish. We will do this through sustainable farming practices for the long-term health of our lakes and supporting the livelihoods of our employees and our lake communities, now and for generations to come.
Our Vision
To be the #1 leader in sustainable tilapia fish farming and distribution in East Africa, setting the standard for responsible fishing practices and environmental stewardship. We aim to reach at least 20 million consumers within the next decade.
Our core values
- Sustainability
- Quality
- Traceability
- Customer centric
- Responsibility.
Impact
Camino Ruiz aims to improve livelihoods through job creation and providing economic
opportunities in the communities we work with. In the last 5 years, we have worked with over
2000 fish farmers in Homabay and have employed over 140 people working in our processing
factory in Nairobi.